Monday 17 August 2009

Online Identity Management Technology Developer Workforce raises first round

Workface(R) Inc., a leading provider of online identity management technology, announced the completion of its first round of venture capital financing led by Fargo, North Dakota-based Arthur Ventures. This round of financing will help fund the expansion of their premier product BusinessCard2(R), a digital business card platform located at www.businesscard2.com.
“We are very excited about Arthur Ventures decision to take a stake in our company. They have already been an essential partner and contributed greatly to the development of BusinessCard2(R) technology. This venture capital financing transaction will help accelerate our growth plans and deliver an even more compelling technology solution to our customers,” stated Workface(R) CEO Lief Larson. “We think the world of the Arthur team, and we appreciate all the experience they bring to furthering our growth plans for an internet business card.” “Lief and his team have great passion for technology solutions that focus on solving customer problems, we are thrilled to be partnered with Workface(R) Inc.
and the BusinessCard2(R) marketing platform,” said Chairman and Cofounder of Arthur Ventures Doug Burgum. “We believe that BusinessCard2 will be an important tool for anyone who is interested in reaching into the web to obtain new customers while building and managing their online identity.” BusinessCard2(R) is a cutting-edge marketing platform that enables professional identity management. It allows users to create, control and leverage their professional online identity via a portable and interactive online business card. BusinessCard2 was created to bridge the gap between traditional business and sales processes that occur in the real world with virtual processes on the internet.
The BusinessCard2 platform serves as a tool for businesses of any size to reach customers in a new and engaging way on the internet. Users of BusinessCard2(R) are able to distribute their business card anywhere on the web for free or take advantage of BusinessCard2(R) Push(SM), a powerful distribution network and lead generation service.
BusinessCard2(R) is capable of reaching beyond the barriers of existing social networks to deliver any professional identity to thousands of new potential customers. A users’ BusinessCard2(R) is placed on geographically and contextually relevant high traffic websites where real customers will have a chance to interact with the client’s card. BusinessCard2(R) acts as a powerful awareness and lead generation tool for more than 10,000 business professionals around the world.
“Arthur Ventures is excited to partner with a company that shares our passion in providing solutions that offer meaningful impact in the lives of customers,” said Arthur Ventures Managing Director James Burgum. “The vision of BusinessCard2 in replicating centuries old processes in the virtual online world of today is extremely exciting; we believe that BusinessCard2(R) will be the standard in online personal identification.” About Arthur Ventures Arthur Ventures is a venture capital fund located in Fargo, ND that seeks to identify and partner with well-managed businesses with potential for accelerated growth. More information about Arthur Ventures can be found at www.ArthurVentures.com.
About Workface Inc.
BusinessCard2(R) is the creation of Workface(R) Inc., a privately funded software firm located in Minneapolis, Minnesota. Workface(R) was founded in July 2006 with the simple idea of connecting business professionals in meaningful relationships on the internet.